The iPhone 7 teaches us about attracting new customers in a few different ways. Just search “iPhone 7” through Google and you’ll immediately see something strange: love and hate. Depending on the source, it’s either going to be the biggest selling smartphone to-date or it’s going to be a colossal bust. A BGR headline proclaims, “iPhone 7 Sales will likely Smash Existing Records, Analyst Notes,” while a Forbes headline exclaims, “The iPhone 7: Five Reasons I Would and Wouldn’t Buy It.” The search reveals a mixed-bag of expectations and emotions; but, it also shows how one company can attract new customers.
What the iPhone 7 Teaches Us about Attracting New Customers
There’s no question Apple knows how to build a loyal fan base, as do other beloved companies, like Disney, Southwest Airlines, and Amazon. Of course, it’s far more easy for these huge entities because each has incredible name recognition and super-extensive reach. After all, you don’t need to explain what the companies offer, their industry, or anything else for that matter. Simply mention their name in a conversation and the person you’re speaking to will instantly know what you’re talking about.
Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry. —American Express Open Forum
The fact of the matter is, these companies built consumer trust and it’s what they deliver on a regular, daily basis which keeps customers coming back time and again. The problem for so many businesses is not having the same name recognition or anywhere near the same size advertising budget. For all-too-many entrepreneurs, attracting new customers is difficult and what’s more, how to do it is a complete mystery.
How to Attract New Customers
People have a general understanding of how to build a business but it’s the actual mechanics which are elusive. The nuances of building a brand can be found in every aspect of marketing, from how to properly introduce a new product or service, to retaining customers, to getting referrals are often hit and miss, at-best. But, there are ways to get more people in the door if you use these suggestions for how to attract new customers:
- Go where your customers gather. Now this sounds like an all-too-obvious suggestion but it definitely bears being included. You choose your business’ location in a place fitting what’s being sold. If you’re selling beach gear, you open a store near the beach. If you sell salon software, you should be attending industry events. Though most entrepreneurs know to do this, it remains a very underemployed tactic.
- Focus on your customers’ problems. Here’s another obvious suggestion but here again, one that’s routinely forgone by business owners. While you might not be able to compete with cost or even with the latest and greatest feature, there is something that separates you from the competition. Understand what it is and use it as a key selling point. Let people know how it will benefit them and what problem it will solve.
- Let them know what makes you different. You not only have to solve a particular problem, you also have to let people know why you are the go-to source. This makes entrepreneurs nervous because they do not want their distinct advantage be known. While it’s perfectly natural to feel a need to be protective of your expertise or unique take, it’s going to cost you customers now and well into the future.
- Be authentic, happy, personable, and generous. People are attracted to people with these qualities. It’s why we ignore and avoid negative, unhappy people in our lives. Your future customers are the same way and want to do business with a person who regularly exhibits these qualities.
How have you attracted new customers in different ways? What methods have worked for you in building your brand? Have you tried anything unconventional and it worked? Please leave a comment and join the discussion!